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Ermano Lelli
Ermano Lelli: Pasta Mastery
video · 1 day
The problem
Italian chef in Hong Kong wanted a personal piece that captured his pasta-making process. Not a recipe video. A portrait.
What we did
Shot in his kitchen during prep. Close-ups on the dough, the hands, the flour. Interview woven through. His voice, his rhythm.
Scope
Direction, cinematography, editing, color grade
Result
Personal brand content used across social and press.
The man makes pasta the way his grandmother did. You don’t direct that. You just point the camera and stay quiet.
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