You have something
worth building.

You started something because you saw something others didn't. A product, a company, a project. You know it's good. You know it matters. But somewhere between the idea and the world seeing it, things got stuck. The website doesn't feel right. The video feels corporate. The team is afraid of AI instead of using it. The story isn't landing.

The real problem usually isn't the website or the video. It's that you've been living inside your own product for so long that you forgot what it looks like from the outside. Everything feels obvious to you. It isn't. You need someone to ask the dumb questions that pop the bubble. That's not a committee. That's one person who doesn't live in your world yet.

That's what I do. I help people get unstuck.

How it works

Three steps.

1. Tell me what you're building. Not a formal brief. Just talk.

2. I come back with a plan. What to build, how long, what it costs. No surprises. If your idea needs work before we start, I'll say so at this stage, not after you've paid.

3. We build it together. You stay involved. You see rough cuts, prototypes, staging sites. Not a big reveal at the end where it's too late to change anything.

One story instead of a resume

I shot the president of Balenciaga for a corporate video. He had a brilliant speech written out. On set, I photographed his notes, used AI to format them for a teleprompter, set up the app on a phone below the lens, coached him on pacing, and we rehearsed until the words stopped sounding read and started sounding said. Technology, creative direction, and teaching someone a new tool. All in one shoot. All improvised on the spot.

That's what I do across all three services. The most boring format becomes interesting when there's a real person in it. But a real person doesn't just appear on camera. They need the right setup and someone who adapts to the situation instead of following the playbook.

Who this isn't for

I work full-time. That means I don't need your project to pay rent. It also means I don't have time for projects without ambition.

If your idea ends at "the marketing department needs a new video," I'm not the right person. You'll get another year of "we should redo the website." Another vendor who delivers exactly what the brief said and nothing more. Another project that sits in a Google Drive folder and never gets sent to anyone.

If you have something you actually care about. If there's a real story. If you want to build something that hasn't been built before. There's always time for that.

People come in with an idea they can't articulate and leave with something they're proud to show. That's the transformation. Not a deliverable. A shift in how you see your own project. You stop second-guessing it. You start sending the link to people without apologizing first.